TPA x Absa Cyber Security Change Management Campaign

Absa contracted the Performance Agency (TPA) to help staff adopt behaviours to strengthen the company's cybersecurity. During my role as a graphic designer, I was tasked with designing the communication material for the initiative. Absa has established a well-recognised brand and has set strict rules around it.

During the design, adhering to Absa's CI guide was a must, but I used it as an enabling constraint to find creative ways to make the content visually appealing and keep the reader engaged.